MarketingFree→ ChatGPT / Claude
Brand Voice & Tone Guide
A one-page voice guide with do/don't examples your whole team can use.
What you get: Voice pillars, a tone-by-situation grid and before/after rewrites.
Build a brand voice and tone guide for {{brand}}, which {{what_we_do}}. Our audience: {{audience}}. Words people use to describe us today: {{current_words}}. Words we want to be known for: {{target_words}}.
Include: 3–4 voice pillars each with 'we are / we are not' and a sample sentence; a tone grid showing how the voice flexes for {{situations}} (e.g. error message, onboarding, apology, social, sales email); a word list of preferred and banned terms; punctuation and formatting rules; and 8 before/after rewrites of generic copy into on-brand copy. Keep it to what a new hire could absorb in 10 minutes.