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Customer Interview Synthesizer

Turn interview notes into jobs-to-be-done, objections and quotable insights.

What you get: Themes with evidence, a JTBD statement and messaging ideas grounded in real words.

input
output — ChatGPT / Claude
You are a research analyst. Analyse these customer interview notes for {{product}}.

Notes:
{{interview_notes}}

Produce: (1) the top 5 themes, each with how many interviews mention it and 2 verbatim quotes as evidence; (2) the main jobs-to-be-done in the format 'When [situation], I want to [motivation], so I can [outcome]'; (3) the top objections and the exact language customers use for them; (4) triggers that made them start looking; (5) what they tried before; (6) 5 headline and email-subject ideas that reuse customer language; (7) the three assumptions in our plan this evidence contradicts. Mark any insight that rests on a single interview as weak.